Get a New MobileTude

Even as many familiar women’s service brands expand into mobile, endemic mobile-only competition arises. The MobileTude WAP site (m.mobiletude.com on your WAP browser) is a “Mobile Magazine for Busy Women.” There are some interesting concepts here that try to give women quick tips, stress-reduction and links in a handheld format. The text-driven design has a lengthy menu of content options, from “Five Minutes for Me” to dinner tips, humor, links to other mobile sites and even conversation starters for talking with your kids. It is a moms-oriented trove of interesting content that arguably is unlike most magazine extensions. The idea seems to be to give you things to do, think about and use when out of the house. What we like about it is the creatvie way it imagines and serves a number of different use cases. The scroll of menu items is longer than you would expect from a mobile Web site, but the headlines tag each in an interesting way. Worth consulting, perhaps copying a bit.