Mobilistas Get Price Sensitive

According to comScore’s new Wireless Report a majority of mobile Web users access the Internet in some way via their phones each day. More than a third of Mobile Web users access the data platform multiple times a day, double the number just six months ago. Still, the cost of service and data plans now has become the foremost consideration among user switching or upgrading their mobile contracts. For publishers this price sensitivity all points to an ad supported mobile Web model. The appeal of fee-based added services and downloadable applications is limited and probably shrinking fast. As users migrate to a mobile Web so will their expectations of seeing there the same business models they have enjoyed for years online.