Map in Motion: Weather.com Gets Mobile Video Ads

Leveraging its leadership in the mobile Web space, with over 6 million monthly uniques, The Weather Channel Interactive (www.weather.com) will introduce mobile video ads to its inventory. The site already offers mobile video for compatible handsets, and these ads will include a banner on the video index page, a five-second pre-roll and a 15-second post-roll. Media buyers will be able to sponsor the entire section in its initial stages and eventually be able to buy the mobile units as part of a larger bundle on Weather.com and the TV properties. The Weather Channel recently held a 2008 Upfront where it rolled out an aggressive program of ad products across its platforms and report record sales for 2007. The company has been in the mobile content business since 1999 and is one of the medium’s biggest players.