B2B Publishers to Watch

Last night at a launch party for Bonnier’s new horizontal consumer science mag, Science Illustrated, I ran into Field & Stream/Outdoor Life group publisher Eric Zinczenko.  I was pleased to find out that he was a reader of min (our consumer media flagship newsletter) and of minonline.  What I was even more pleased to learn was that he was paying close attention to what’s going on in B2B media right now.

Why?  As we’ve discussed in the past, what B2B media execs are doing online, with custom publishing, and with face-to-face events is in many cases way ahead of what consumer publishers are doing (Zinczenko added “efficiency” to that list).  In the coming months, I believe we will see this realization become a growing trend, one that will culminate in even more B2B media execs being lured over to the consumer side.

For my part, I’m going to follow closely the careers of David Blansfield and Eric Shanfelt, two B2B media execs that have recently made the move to niche/consumer to see how they fare.