Green Issue of min’s b2b

Most of this week’s issue of min’s b2b is devoted to discussing what I will call, for lack of a better word, green.  The focus of the issue will be what I wrote about in my post below: using the power of our editorial products to promote environmental awareness in the various industries that we serve, etc.

But make no mistake: there’s lots we don’t talk about.  We barely touch the issue of recycled paper and soy-based ink.  We don’t talk much about distribution, or digital magazines, or marketing green initiatives, or strategies for launching green columns or products.  There is a lot more we can discuss, and we will in the coming weeks and months.

I’d like to publicly call out the other publications that cover B2B media and ask them to join me in making this plea to our readers: let’s band together as an industry and resolve to reduce waste and the environmental impact of our own businesses while helping the businesses we serve do the same.