Print v. Online Followup: Is the B2B Media World Being Pulled Apart?

As many of you read last week on my blog, there’s some disagreement about where the industry is really headed. We all seem to know that it’s headed vaguely away from where it’s been–but where is it really going?

The debate was renewed in this week’s issue of min’s b2b. As many of you have figured out, our mystery B2B executive who is bullish on print is Andy Goodenough. (For those of you who don’t know him well, his name is pronounced “good enough,” but said together, and quickly. I like it.) Read what he had to say here.

We also printed three other articles that would be of interest to people thinking about the print/online debate. Here they are:

B2B Marketers: From 90/10 to 50/50

Q&A With RBI’s Jeff DeBalko

BZ Media Plans New Print Pub Launch

I would also recommend that you take a look at Paul Conley’s excellent blog on this subject (the future of B2B). It’s a bit long, but really good and worth the time.  Start at the very bottom (the first of the “five questions”) and then scroll up.