The New BusinessWeek is Hip? What Have You Done with McGraw-Hill?

Last night I was at the “What’s Next” BusinessWeek party that unveiled the relaunch of the hallowed business pub with a new design and new editorial organization.  The buzz at the party–from BW advertisers, editors, readers, and business luminaries like Michael Eisner and Bruce Wasserstein–was largely positive.

The buzz around the office is more neutral.  Most people thought the new cover design looks like something from the 1970s.  I personally don’t think it’s very striking, but neither was their old design, and that’s not what BW is about, anyway.  The magazine is about content, and not flash.

This is why we were surprised to see BW have such a shi-shi event to celebrate the new design.  It was held at Guastavino’s, was heavily liquored, and involved tap-dancing and live music.  We’ll give you the full details on Monday in the min team write-up.  To see what else we’ve been up to this week, click this.