min’s Integrated Marketing Awards…Let’s See More B2Bs

I was at our Integrated Marketing Awards breakfast this morning, and, to be honest, I generally don’t like awards shows, especially when they’re early in the morning.  My favorite one to date is the one the Art Directors’ Club puts on.  Although I do think our awards programs are great–honoring people and initiatives that nobody else recognizes in a way that only min can–I’ve just never enjoyed almost any awards show.

I did enjoy this morning’s. 

The people seemed interested in networking and interested in seeing each other honored.  It’s damn creative to think about how to orchestrate a marketing campaign that involves a nationwide music tour, online forums, direct mail, and, of course, ad pages.  And, even if you do, to get results commensurate with the effort put in, well, that’s worth recognizing.  Yet, the creativity on this side of the business isn’t given one-tenth the drool that we give people on the editorial side (not that they don’t deserve it…commence back-patting now).

I guess my one disappointment this morning was not seeing more B2B people there.  I think that on the B2B side, we do a better job at integrated marketing than on the consumer side, hands down.  Next year, I’d like to see a lot more B2B entries, and, of course, more B2B winners.

Click here to see our writeup on the event.

And here to see a list of the winners and honorable mentions.