Dairy Field and Dairy Foods to Be Combined Starting January 1

Posted: September 24, 2007 by Jeremy Greenfield Filed under: BNP, Stagnito Permalink

According to one of the many sources inside Stagnito, BNP’s recent acquisition, that have come to me since the closing of the deal, Dairy Field and Dairy Foods are being combined into one publication. I imagine that the publication will continue to be known as Dairy Foods (the BNP title), but I think it would probably benefit from some rebranding, ala a new title, that is if it is going to be a larger, more inclussive magazine. If what is happening is that Field is just being shuttered, then I’d see no reason for a name change.

I’ve also heard that Stagnito’s New Product Review is going to be repositioned. This was the word, however, that Tagg Henderson used when he was telling me about the possible plans for Dairy Field. If the company is going to reposition SNPR the same way it did Field, I’d say it was a good business, move, though a sad one for a long-standing and proud brand.