Murdoch Would Be the Beginning of the End for the Wall Street Journal
If this week’s article in The New Yorker by Ken Auletta is to be believed, and Rupert Murdoch is successful in his bid to buy Dow Jones & Co. from the Bancroft family and the public, then the Wall Street Journal is about to become The New York Post, financial edition. (This is not to purposefully belittle The New York Post, but the WSJ is one of the most respected papers in the world, and the Post is somewhere farther down on that list.)
First, read Auletta’s article. Then come back.
Do you believe what he has to say about Murdoch? I do. It seems as if, to Murdoch, promises are meant to be broken and papers serve merely as soap boxes for their owners. At least, that’s how he’s treated every other paper he’s owned.
No, he won’t mess with the editorial slant of the paper–that is, unless that slant is not one he agrees with. See: The New York Post.
Also, see this week’s writeup on the issue at minonline.

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the thing that has struck me through all this is this talk of how WSJ can’t succeed without access to the kinds of resources that Murdoch offers.
Hmm- what was the page rate in the print edition? Are they like an us automaker, making cars, but loosing money on them.
Its sad- the post is a rag, murdoch is a dubious figure at best- and outside of the editorials in the WSJ- admirable reporting that provides objective insight.
Even if Murdoch doesn’t touch anything, there will now be the possibility that somehow its less than objective.
This could actually be good for some b2b publishers- for some, that is who we compete with.