Where is ABM? This Acronym Missed the IAB Party

ARF, AAAA, ANA, OPA, and MPA–all interested parties in the ongoing IAB/comScore/Nielsen//NetRatings drama surrounding third party auditing/accrediting…except ABM.

I know that Gordon Hughes, president and CEO of ABM, was in China on an ABM project during the meetings, which occurred last week at IAB’s offices. But, with the leading position that B2B publishers have taken in the move to and monetization of the Web, I think ABM should have been, in some way, represented here.

I also find it curious that comScore and Nielsen//NetRatings are the focal points of IAB’s efforts when there are many other companies out there that are doing the same thing. According to IAB, these two are the biggest, but, again, take a look at our exclusive min’s b2b digital boxscores–there are lots of other big guys playing here. As Sheryl Draizen, SVP at IAB, told me yesterday, IAB wants to get comScore and Nielsen on board and then will tackle the rest of the industry.

All this being said, Kudos to IAB for moving strongly on this issue.