IAB Hears the Call?

Perhaps responding to Steve Fredericks’ call to action, the IAB sent an open letter on Friday, 4/20, to comScore and Nielsen//NetRatings calling for standardization in Net metrics.  The press release and letter can be found here and is worth reading, although a bit long-winded.  This issue has garnered much media coverage; a good rundown is the one in Nielsen’s MediaWeek, which can be found here.

Something tells me that Fredericks’ statements didn’t inspire Randall Rothenberg (pres/CEO of IAB) to stay up all night and write that long letter.  I’d like to think they did.

See a fuller analysis of the situation in this week’s min’s b2b.